An event production
and management company
A roadshow for a professional haircare brand held in five cities across the UK and Ireland for audiences of up to 400 with an on-stage team of 60.
In this competitive sector, image and brand is everything. To achieve the desired impact and ROI, every element had to express their values and core message – from the sounds and lights to the venues and presentations.
We looked beyond the traditional constraints to find venues that had a strong connection with the client’s brand such as nightclubs, galleries and loft-style warehouses. And to create the right feel once inside, we used furniture, POS, music and multimedia to express the cool, edgy nature of the brand.
The shows were carefully developed together with our client’s marketing teams to extend the brand experience – set design, content and presentation style were all ‘on brand’ with a focus on getting the audience involved and fired up. And to make sure the roadshow delivered real, tangible results we made sure there were plenty of pre- and post-show touchpoints to maximise sales opportunities.
The results have been very impressive. Attendance has steadily increased year-on-year, with a jump of 200% in the last three years alone.
