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An event production
and management company
A four-day sales incentive in Puerto Banus for a professional haircare brand with 300 delegates travelling from the UK and Ireland arriving on 28 flights from 13 airports.
This was our second year arranging this incentive trip. But with a weakening pound, we needed to squeeze maximum impact from every penny. This was an important opportunity for the client to bond with their top 300 customers, so networking and socialising were the order of the day(s).
We developed a strong theme to make every delegate feel part of something special. What could have been a run-of-the-mill ‘night off’ and an afternoon lounging by the pool was rebranded as a VIP night out in the millionaire’s playground of Puerto Banus and an Ibiza-style chill-out experience.
We used smart, cost-effective ideas to create a sense of exclusivity. And we paid extra attention to the little details that make a real difference, even handing out ice creams around the pool.
The end result was on budget and received fantastic feedback. When rating our levels of customer care we scored an average of 4.84 out of 5. Comments included “Loved the conference can’t wait for the next one, thank you very much” and “Faultless, loved it.”
